Where to find inspiration for copywriting when you run out of (good) ideas

You know the feeling, sometimes you just sit down to your computer, open a text editor and want to start writing an article for your website. However, instead of tons of pages filling with content, a blank sheet keeps shining to your face and you have no idea what to write about. Let’s have a look how to find a new content topic when you’re just not really having that “light bulb moment”.

Take your own website as a stepping stone

If you have an e-shop, you will probably try to offer your customers as much information as possible about the products they demand the most. Try Google Analytics. Check out which pages are visited the most, or which queries users enter in the search box. This will give you a quick idea of what the visitors of your site would appreciate.

You can also have a look at the data on already implemented articles, find out which of them have earned the most attention, or which have been the most successful on social networks. After you have selected the best ones, you can follow up on their topics by creating new content.

Trend with Google Trends

Google Trends is a handy tool to help you discover when specific keywords are being searched for, indicate regional connections, and provide an option to compare how different keywords match. Google Trends will also offer a list of related keywords to help you create new content.

Google Trends: interest in the keyword "Automotive industry"

PPC tools for content marketing?

When searching for inspiration, don't be afraid to look for tools that primarily focus on paid advertising. Google Ads or Sklik from Seznam (a Czech web portal and search engine) offer users keyword analysis tools. You will get an idea of how much they are searched for; you will get recommendations for related content and, most importantly, you will see what the competition is for paid contributions. For you, this can be an indication of how much your competition pays attention to specific topics.

When you’re indecisive which topic should take priority

If you already have a few tips for writing, but you don't know where to start, try looking at KWFinder, for example. You'll see how your articles could rank in searches, or how well your competition is targeting a given keyword. If you don't have a great SEO score, you should choose keywords where the competition is not very high. Not only will you have more potential to display your content high in search and ensure its readability, but at the same time, it will improve the ranking of your site and also ensure better availability of your next content.

KWFinder: information about keyword "Automotive industry"